Planning A Successful Social Media Photoshoot For Your Hotel
In digital marketing for hotels, photographs make up a huge component of the nonverbal brand. After all, when it comes to hotel […]
Beyond the Big Three: How to Tap Into the Social Media Ecosystem for your Hotel
In our recent article sharing insights about crafting the right social mix for your hotel, we covered the approach of basing your hotel’s platform […]
Going Global: How We Translated Local Learnings to Global Social Strategy
In a global business like hospitality, it’s common to serve clients on multiple continents. For us at BCV, our focus was on […]
IG Reels: Expert Answers to Frequently Asked Questions About Instagram’s Latest Feature
Instagram was first known for its glossy feeds of picture-perfect sunsets, fashionable influencers, and sumptuous food shots. It then morphed into a […]
How to Build Your Hotel’s Luxury Influencer Strategy
Brand spending on influencer marketing is up 34% this year, rising to $3.7 billion. That figure is only increasing: By 2023, brands will […]
Last-Minute Labor Day Travel: Social Media Marketing Tips to Capture Consumer Attention
Labor Day is traditionally an occasion to travel. It signals the end of the summer and the start of the school year, […]
Urban Market Recovery: 6 Keys to Maximizing the Rebound for City Hotels
The first markets to rebound after the pandemic-related shutdowns were warm weather states and vacation destinations near urban centers. These were the […]
5 Reasons Your Response Time Matters in Hospitality
You may be surprised to learn that only 56%of travel and tourism brands respond to customer messages on social media. These stats, […]
A Conversation About Diversity, Equity, and Inclusion
BCV’s Commitment to Diversity, Equity & Inclusion (DEI) As an organization comprised of both content creators and consumers, we have a responsibility […]
Extended Reality: A New Dimension to Hospitality’s Social Presence
The Value in Fostering Connections Through Extended Reality Content Creation Virtual: A term we’ve all come close to know within the past year. […]