CHANGING HOW HOSPITALITY DOES SOCIAL
SERVICES

OUR SERVICES ARE DRIVEN BY DATA, HANDLED BY HUMANS (HELLO!), AND BACKED BY BEST-IN-CLASS TECHNOLOGY.

WHEN WE SAY FULL-SERVICE, WE MEAN FULL-SERVICE

Data + tech + talent = game-changing results. Our subject matter experts in strategy, design, copy, advertising, video, analytics and more are informed by BCV’s 10+ years of social behavioral data, plus extensive traveler data and insights from our sister company, Adara. Here’s a quick overview of our capabilities.

SOCIAL MEDIA STRATEGY

First comes the vision, then comes the plan. Crafting a personalized campaign strategy to exceed your goals is second nature for our account teams.
  • Campaign Ideation
  • Annual Planning
  • Strategy Development
  • Social Playbooks
  • Custom Content Calendars
  • New Hotel Pre-Opening Strategy
  • Influencer Management
400+ unique social media strategies presented
400+
Unique Social Media Strategies Presented
Service results are based on BCV annualized metrics

SOCIAL MEDIA MONITORING & REPUTATION MANAGEMENT

Creating connections through conversation is what we do best. Utilizing around the clock social media monitoring, our monitors provide answers to questions and solve issues in real-time. As an extension of your customer service team, we ensure exemplary customer service online matches the offline experience.
  • Community Management
  • 24/7 Social Media Monitoring
  • Online Review Management
  • Remote Event Support
1.2M Messages responded to on behalf of Hotels
1.2M
Messages responded to on behalf of Hotels
Service results are based on BCV annualized metrics

CONTENT PRODUCTION

From capturing your content with photography and videography to developing custom graphic design or specialized assets like drone footage, we have all the tools to ensure you're getting noticed.
  • Copywriting
  • Social, First Photography
  • Architectural Photography
  • Original Content Creation
  • Graphic Design
  • Asset Sourcing
  • Video Capabilities
1.2M Messages responded to on behalf of Hotels
40,000+
Photos Delivered
800+
Videos Delivered
Service results are based on BCV annualized metrics

MEDIA

Whether you want to generate revenue, drive website traffic or garner attention for an event, your goals are our goals. The seamless collaboration of our creative, account & paid teams will ensure your messaging is on brand and assets are optimized across all available placements. We’re well-versed in the complexity of paid advertising and know exactly how to maximize your return while inspiring action with every paid campaign.
  • Advertising Strategy & Management
  • Creative Design & Execution
  • Benchmarking & Reporting
  • Audience Targeting
  • Ongoing Optimization
  • Revenue Tracking
Channels include:
  • Paid Social
  • Display & CTV
  • Programmatic
  • Metasearch
  • Paid Search
1.2M Messages responded to on behalf of Hotels
$6M
Hotel Revenue
4.6M
Clicks to Hotel Websites
Service results are based on BCV annualized metrics

MEASUREMENT, REPORTING & ANALYTICS

Goal getters, trendsetters. At the beginning of every partnership, we'll identify all the goals and KPI's we can achieve for you. Our reporting platform works behind-the-scenes to capture real-time analytics for all our partners as well as their competitors. We'll measure and report on your performance monthly, in addition to summarizing the insights from all of your paid & organic campaigns.
  • Annual Goal Setting
  • Competitive Set Analysis
  • Performance Summary Reporting
  • In-depth Reporting & Insights
1.2M Messages responded to on behalf of Hotels

Ready to change the way your hospitality brand does social?

For general information on BCV's comprehensive social media solution, fill out our contact form below. Our specialists will reach out to you within 24 hours.

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James Parrinello
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Ryan O'Byrne