Exploring BeREAL: Getting Inspiration from a Social Media Phenomenon
88% of Consumers say Brand Authenticity is Key when Choosing Brands And 46% would pay more for a brand they trust. For […]
Ask Me Anything (As Long As It’s About Luxury Hotel Marketing!): Part 2
At BCV, we’re always looking to our colleagues–and clients–for new ways to leverage hotel social media marketing. Frequently, this takes the form […]
Keeping Guests Over the Moon with The Ritz-Carlton Half Moon Bay Social Media Programs
Guest Post by Carrie Plungis, Marketing Manager, The Ritz-Carlton, Half Moon Bay It’s another sunset in paradise. A bagpiper walks the resort […]
How to Conduct a Social Media Audit (And Put It to Use for Luxury Hotel Marketing): Part 2
Part 2: A Checklist to Activate your Start, Stop, Keep Strategy and More Now that you know the Start, Stop, Keep strategy […]
Must-Have Elements of a Luxury Hotel Social Media Ad
These days when someone searches for a resort or high-end travel destination, they are inundated with hotel social media ads. So what […]
Instagram Reels Strategies for Luxury Hotel Social Media
The Real Opportunity of IG Reels for Luxury Hotels Instagram reels are the hottest feature on the platform and allow users to […]
BCV’s Trophy Case Now Has 39 Adrian Awards!
It’s Awards Season–when the luminaries all line up to see if their work will win a Golden Globe, an Academy Award, or […]
3 Must-Haves In Your Social Media Agency Scope for 2023
A, B, C. Always Be Communicating The media landscape is evolving faster than ever. Every few months (or weeks), a new wave […]
Seasonal Strategies for Luxury Hotel Brands: Black Friday Edition
The holiday retail deals around Thanksgiving have become almost as important as the Thanksgiving turkey. In fact, not only are people looking […]
Turning What Ifs Into What’s Next
Latest Tips and Tricks for the Hotel Social Media Savvy If you’re into optimizing your hotel’s social media strategy, you know there […]