What To Expect

In today’s digital world, social media and connected TV (CTV) are two major players in the advertising landscape. In this webinar, we will explore the crucial role that social media can play in crafting an effective CTV strategy.

Our experts will dive into everything you need to know about CTV including what it is and how to approach it creatively and from a paid perspective. Then we’ll explore how social media can inform and shape your CTV strategy by leveraging content development strategies that consider people’s emotions, authenticity, relatability to drive connections. We’ll showcase some unique editing techniques that work well on social media and can be transferred to CTV to increase exposure and boost business. Additionally, we will provide industry examples that demonstrate how social media and CTV can work together to create a powerful advertising campaign.