Meet the team

Carla Shaw

Senior Vice President & General Manager

Carla is part strategist, part storyteller, and all heart behind BCV’s boldest, most future-forward moves. As the one steering the ship, she blends instinct, innovation, and a human touch to lead the team into what’s next. With a proven track record of developing and executing Go-To-Market strategies that drive revenue, boost profitability, and elevate brand recognition, she brings a rare mix of vision and precision to the hospitality industry.

Carla Shaw

View work from Carla Shaw

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May 12, 2025

How Booking Patterns Are Hiding In Your Guest Reviews

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May 19, 2025

Gen Z Booking Habits Hotels Can’t Ignore

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May 16, 2025

The Hotelier’s Guide to Not Getting Cancelled Online

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May 12, 2025

Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

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December 17, 2024

Inside the Influencer's Toolkit for 2025: Tactics to Elevate Hotel Marketing

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December 13, 2024

Four types of content that your teams should be using to drive bookings for hotels on social media

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May 12, 2025

Why the Marketing Funnel Doesn’t Work in the Gen Z World

Meet more of the BCV team

Carla Shaw

Carla Shaw

Senior Vice President & General Manager

Candler Foster

Candler Foster

Senior Director of HR - Americas

Alex Tamayo

Alex Tamayo

VP, Monitoring and Data Science

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