Carla is part strategist, part storyteller, and all heart behind BCV’s boldest, most future-forward moves. As the one steering the ship, she blends instinct, innovation, and a human touch to lead the team into what’s next. With a proven track record of developing and executing Go-To-Market strategies that drive revenue, boost profitability, and elevate brand recognition, she brings a rare mix of vision and precision to the hospitality industry.
May 12, 2025
How Booking Patterns Are Hiding In Your Guest Reviews
May 19, 2025
Gen Z Booking Habits Hotels Can’t Ignore
May 16, 2025
The Hotelier’s Guide to Not Getting Cancelled Online
May 12, 2025
Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact
December 17, 2024
Inside the Influencer's Toolkit for 2025: Tactics to Elevate Hotel Marketing
December 13, 2024
Four types of content that your teams should be using to drive bookings for hotels on social media
May 12, 2025
Why the Marketing Funnel Doesn’t Work in the Gen Z World
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