While CTV is still an evolving sector, its presence and influence have grown exponentially in a very short amount of time. In 2023, we anticipate advertisers will spend $62 billion on CTV, compared to $27 billion on linear TV. In the next three years, we anticipate a more substantial difference being the CTV ad spend around 50% of the total TV spend. Download our guide to learn more about this powerful ad platform.

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