Identifying A Social Media Audience That Converts

The Jewel, located in the heart of Manhattan, is an urban adventurers’ dream. Designed for the explorer, The Jewel offers an opportunity for travelers to immerse themselves in the culture and excitement of New York City with the comfort of knowing there’s a safe haven to rest at the end of a long day. In an effort to drum up consideration and drive conversion, The Jewel worked with BCV on a content strategy that would illicit reactions from the social media community.

What You’ll Learn:

• Effective Audience Targeting Optimizations

• Approach for Driving a 49:1 ROAS

• Maximizing Return Based on Ad Objective

• A/B Test Strategies