BACKGROUND

The impact of COVID-19 has fundamentally changed consumer behaviors and expectations as it relates to travel and hospitality.

Recognizing this, the Four Seasons Resort & Residences Jackson Hole pivoted their marketing efforts away from their hotel guest rooms to instead promote their private residences as an option that offered less person-to-person contact and thus a more protected stay.

These unique spaces no only offer seclusion paired with Four Seasons services and amenities, but most importantly a safe change of scenery for the new landscape of remote working and e-learning.

APPROACH

In an effort to garner awareness and drive bookings of the Hotel’s private residences, BCV launched an advertising campaign on behalf of Four Seasons Resort & Residences Jackson Hole. The ad included the “Book Now” CTA and was featured on both Facebook and Instagram.

The campaign ran for 19 days and specifically targeted individuals who had visited the hotel’s website in the past 30 days, along with an audience of individuals who shared similar demographics and interest to those website visitors.

Strategic audience targeting provided exposure to those who were already in the consideration phase of staying at the hotel.

Website