Four Seasons offers a deep and rich luxury experience through their brand identity of fostering connections to people and place, celebrating character and personality, and cultivating craftsmanship and mastery. Weaving this brand identity into its social media presence has been an extremely important goal for Four Seasons Hotel Washington, DC and they tasked BCV with bringing this to life. The Character of the City, The Craftsmanship of Four Seasons campaign was developed to showcase the brand’s identity and share the unique stories of Four Seasons Hotel Washington, DC and its exceptional team.