To maintain consistent occupancy beyond seasonal peaks, Pier House Resort & Spa partnered with BCV to launch a year-round, conversion-focused Meta ad campaign. The strategy focused on high-intent audiences with personalized creative rotation across carousel and video formats. By optimizing ad spend, aligning messaging with brand storytelling, and targeting lookalikes of past guests, the campaign achieved significant top-line growth. The result: a 165% increase in bookings, $312K+ in revenue, and a sustainable digital playbook for driving demand—even in off-peak months.