To strengthen its connection with the next generation of travelers, Cambria Hotels partnered with BCV to launch a data-driven TikTok campaign focused on performance, not just presence. With a clear strategy, refined targeting, and high-quality creative aligned with platform trends, the campaign significantly outperformed industry benchmarks, doubling the average engagement rate and achieving a 13x higher click-through rate than TikTok’s standard. The result: elevated brand visibility, deeper audience engagement, and a stronger foothold in a rapidly evolving digital landscape where travel decisions are increasingly made.