BACKGROUND

During the summer months of 2020 when most travel plans were cancelled due to the global pandemic, BCV worked with Cinnamon Hotels & Resorts to launch the #BookNowStayLater campaign for their two hotels in the Maldives, Cinnamon Hakurra Huraa & Cinnamon Velifushi.

The #BookNowStayLater campaign aimed to inspire travel to the Maldives and aid recovery by driving leisure bookings for the back half of 2022.

APPROACH

A variety of organic and paid tactics were launched with goals of driving engagement and conversation.

Knowing video content is prioritized within the Facebook & Instagram algorithm, BCV utilized several video assets to capture an aenon of users and showcase the Cinnamon experience.

Simultaneously, a conversations ad was launched with an exclusive social media promotion of 70% off the booking total and featured a “Book Now” call-to-action.

Additionally, BCV leveraged Instagram Story ads as a means of drawing urgency to the last few days of campaign and exclusive promotion.

The #BookNowStayLater campaign ran for one month and leveraged multiple ad placements for extended reach and visibility.