Hyatt Regency Westlake is a Mediterranean-style hotel appealing to transient, modern travelers visiting Southern California. With stagnant paid social return, Hyatt Regency Westlake turned to BCV to increase ROI, specifically for mid-week stays at their property.
Hotel booking trends can be as unpredictable as the weather. We know. Because we live and breathe hotel social media, creating ads, social posts, and creative for 100’s of luxury hotel properties. The biggest trend right now is one awesome fact: Today there is definitely a pent-up demand for folks to get their travel bug itched and book some bigtime trips.
Here are some clever effective ways to use social to reach them:
With the pandemic still taking a toll on tourism and impacting traveler preferences, The Ritz-Carlton Bacara, Santa Barbara wanted to maintain a strong position by providing activities and offerings for various traveler types. Understanding this objective, BCV proposed the Bacara-by-Day campaign: an effort to highlight activities that would appeal to different audience segments while staying true to the hotel’s unique brand—all with safety at the top of mind.
A luxury countryside retreat, The Langley offers a 150-acre garden, rich history, signature afternoon tea, and more unique, luxury experiences.
In August, Hyatt launched a travel campaign unique to the Florida market with goals focused on increasing end-of summer travel to the Sunshine State. With a variety of locations and activities for every traveler segment, Florida was an ideal destination for this campaign. So, Hyatt partnered with BCV to drive exposure and bookings for this three-month effort.
Salishan Coastal Lodge—located a few hours outside of Portland, Oregon—is nestled between the beach and the bluffs of the Oregon Coast. Looking to jump start consideration and occupancy for 2021, Salishan Coastal Lodge engaged BCV to appeal to a variety of traveler segments with interactive and engaging advertising.
