Situated on a private island in the heart of French Polynesia, this luxury resort is a paradise unlike any other. Combining the highest level of luxury and personalized service, guests can expect unparalleled seclusion and jaw-dropping views. This 5-star property award-winning resort is often sought after, however, social media conversion saw a decline towards the end of 2022. Leveraging audience data and insights, BCV curated a social advertising strategy that would maximize return.
During the summer months of 2020 when most travel plans were cancelled due to the global pandemic, BCV worked with Cinnamon Hotels & Resorts to launch the #BookNowStayLater campaign for their two hotels in the Maldives, Cinnamon Hakurra Huraa & Cinnamon Velifushi.
The #BookNowStayLater campaign aimed to inspire travel to the Maldives and aid recovery by driving leisure bookings for the back half of 2022.
A variety of organic and paid tactics were launched with goals of driving engagement and conversation.
Knowing video content is prioritized within the Facebook & Instagram algorithm, BCV utilized several video assets to capture an aenon of users and showcase the Cinnamon experience.
Simultaneously, a conversations ad was launched with an exclusive social media promotion of 70% off the booking total and featured a “Book Now” call-to-action.
Additionally, BCV leveraged Instagram Story ads as a means of drawing urgency to the last few days of campaign and exclusive promotion.
The #BookNowStayLater campaign ran for one month and leveraged multiple ad placements for extended reach and visibility.
