CHANGING HOW HOSPITALITY DOES SOCIAL

In 2022, a 5-star luxury hotel in Hawaii & it’s restaurant, were awarded the Forbes Travel Guide Five Star rating for a second year in row. This accomplishment is especially remarkable as they are the only Hotel & Restaurant in Hawaii to receive this prestigious rating.

To amplify visibility of this tremendous achievement, we hosted a giveaway for social users offering the prize of a 5-star dining experience at the hotel’s notable restaurant. Spreading awareness of the property’s Forbes Travel Guide recognition offered a golden opportunity to grow the hotel’s audience + drive social engagement in a way that was also simultaneously rewarding to users.

A popular Marriott hotel in Hawaii, facing a need period, sought to leverage the power of social media to boost revenue. Recognizing social media’s historical success as a marketing channel, the hotel collaborated with a leading social media agency to implement a flash sale campaign. The objective was to drive bookings during the need period and showcase the value of the hotel to potential guests.

What To Expect

For much of the year, Hawaii had very strict travel regulations thus causing many hotel closures including Wailea Beach Resort – Marriot. In October, travel guidelines were softened and the Hotel prepared to reopen its doors to travelers.