As the country celebrated Ramadan, this luxury resort in Al Jubail looked to leverage the opportunity of having locals and visitors alike dine with them at Tent.
With a short window of time to capture diners, the property turned to social media as their preferred digital advertising channel. With more than half the world on social media, paid social presented the best chance of success due to it’s precise targeting and expansive reach.
A renowned luxury hotel in the heart of Beverly Hills, sought a transformation of their social media presence. Initially entrusting a local PR agency, the hotel recognized the need for a specialist in social media marketing. They aimed to amplify their online visibility, storytelling and guest engagement while also enhancing their return on investment (ROI).
The Jewel, located in the heart of Manhattan, is an urban adventurers’ dream. Designed for the explorer, The Jewel offers an opportunity for travelers to immerse themselves in the culture and excitement of New York City with the comfort of knowing there’s a safe haven to rest at the end of a long day. In an effort to drum up consideration and drive conversion, The Jewel worked with BCV on a content strategy that would illicit reactions from the social media community.
Effective Audience Targeting Optimizations
Approach for Driving a 49:1 ROAS
Maximizing Return Based on Ad Objective
A/B Test Strategies
Hyatt Regency Westlake is a Mediterranean-style hotel appealing to transient, modern travelers visiting Southern California. With stagnant paid social return, Hyatt Regency Westlake turned to BCV to increase ROI, specifically for mid-week stays at their property.
With the pandemic still taking a toll on tourism and impacting traveler preferences, The Ritz-Carlton Bacara, Santa Barbara wanted to maintain a strong position by providing activities and offerings for various traveler types. Understanding this objective, BCV proposed the Bacara-by-Day campaign: an effort to highlight activities that would appeal to different audience segments while staying true to the hotel’s unique brand—all with safety at the top of mind.
The Ritz-Carlton, Denver is one of the most sophisticated urban hotels in the Mile High city. With goals of increasing awareness around the hotel’s unique programming and amenities along with gaining a larger share of voice among competitors, BCV got to work building a strategy that would bolster The Ritz-Carlton, Denver’s social media presence.
