CHANGING HOW HOSPITALITY DOES SOCIAL
Contact Us

In 2022, a 5-star luxury hotel in Hawaii & it’s restaurant, were awarded the Forbes Travel Guide Five Star rating for a second year in row. This accomplishment is especially remarkable as they are the only Hotel & Restaurant in Hawaii to receive this prestigious rating.

To amplify visibility of this tremendous achievement, we hosted a giveaway for social users offering the prize of a 5-star dining experience at the hotel’s notable restaurant. Spreading awareness of the property’s Forbes Travel Guide recognition offered a golden opportunity to grow the hotel’s audience + drive social engagement in a way that was also simultaneously rewarding to users.

In preparation for the summer season, this 5-star resort sought to generate heightened awareness of its popular Lake Club offering. The goal was to inspire potential travelers and drive interest in the luxurious amenities and experiences offered by the Lake Club.

Recognizing the potential impact of social media, the hotel collaborated with a social media agency to craft a targeted campaign that would resonate with the audience and drive marketing qualified leads.

A popular Marriott hotel in Hawaii, facing a need period, sought to leverage the power of social media to boost revenue. Recognizing social media’s historical success as a marketing channel, the hotel collaborated with a leading social media agency to implement a flash sale campaign. The objective was to drive bookings during the need period and showcase the value of the hotel to potential guests.

Situated on a private island in the heart of French Polynesia, this luxury resort is a paradise unlike any other. Combining the highest level of luxury and personalized service, guests can expect unparalleled seclusion and jaw-dropping views. This 5-star property award-winning resort is often sought after, however, social media conversion saw a decline towards the end of 2022. Leveraging audience data and insights, BCV curated a social advertising strategy that would maximize return.

Botanika Resort in Costa Rica opened it’s doors at the start of 2022 and was quickly anointed “A Nature Lover’s Dream.” With no shortage of recreational activities, this eco-resort quickly became a sought after paradise for adventures of all kinds.

With a successful track record in strategy for new hotels, BCV crafted a plan that would deliver brand visibility and preference among the market.

BACKGROUND

As the pandemic continued throughout 2021, hospitality was still impacted by lagging travel and tourism. In an effort to drive domestic tourism, boost occupancy, and increase foot traffic at their restaurants, Grand Hyatt Baha Mar pivoted its social strategy and ad spend to motivate locals.

With these goals in mind, Grand Hyatt Baha Mar created a discounted room rate alongside F&B specials that locals could enjoy during their visit. In order to strategically market these on social media, Grand Hyatt Baha Mar Partnered with BCV.

APPROACH

BCV approached each of Grand Hyatt Baha Mar’s two offers with a different paid strategy for each objective.

With the F&B specials, BCV launched reach ads to maximize visibility among individuals with a 25-mile radius.

To successfully secure direct revenue, our team also deployed conversion ads with advanced audience segmenting to target only individuals living in the Bahamas.

Over the course of 8 months, both the creative and ad targeting were optimized to yield the strongest results.

BACKGROUND

During the summer months of 2020 when most travel plans were cancelled due to the global pandemic, BCV worked with Cinnamon Hotels & Resorts to launch the #BookNowStayLater campaign for their two hotels in the Maldives, Cinnamon Hakurra Huraa & Cinnamon Velifushi.

The #BookNowStayLater campaign aimed to inspire travel to the Maldives and aid recovery by driving leisure bookings for the back half of 2022.

APPROACH

A variety of organic and paid tactics were launched with goals of driving engagement and conversation.

Knowing video content is prioritized within the Facebook & Instagram algorithm, BCV utilized several video assets to capture an aenon of users and showcase the Cinnamon experience.

Simultaneously, a conversations ad was launched with an exclusive social media promotion of 70% off the booking total and featured a “Book Now” call-to-action.

Additionally, BCV leveraged Instagram Story ads as a means of drawing urgency to the last few days of campaign and exclusive promotion.

The #BookNowStayLater campaign ran for one month and leveraged multiple ad placements for extended reach and visibility.

What To Expect

A luxury countryside retreat, The Langley offers a 150-acre garden, rich history, signature afternoon tea, and more unique, luxury experiences.

What To Expect

For much of the year, Hawaii had very strict travel regulations thus causing many hotel closures including Wailea Beach Resort – Marriot. In October, travel guidelines were softened and the Hotel prepared to reopen its doors to travelers.