Gen Z Booking Habits Hotels Can’t Ignore
The new guest—the Gen Z traveler—isn’t just searching for comfort; they’re looking for connection. And for independent hotels without the backing of […]
The Hotelier’s Guide to Not Getting Cancelled Online
The silent killer of bookings? Your message inbox. You might have the infinity pool. The bespoke spa treatments. The rooftop views that […]
How Booking Patterns Are Hiding In Your Guest Reviews
Luxury is felt—on screens, in stories, and in subtle signals—smart hoteliers understand that experience is everything. But what separates the good from […]
Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact
Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. However, many hoteliers […]
Why the Marketing Funnel Doesn’t Work in the Gen Z World
Luxury travel marketing used to be a perfectly folded napkin: elegant, precise, and expected. Think polished brand videos, dreamy landing pages, and […]
Inside the Influencer’s Toolkit for 2025: Tactics to Elevate Hotel Marketing
Social media is where travel dreams begin—and hotels are tapping into the power of influencers to transform those dreams into real bookings. […]
Four types of content that your teams should be using to drive bookings for hotels on social media
When it comes to turning your hotel’s social media followers into actual guests, it’s all about building a story that not only […]
10 Common Mistakes Hotels Make on Social Media
Social media is tough for all businesses, but for hotels, it’s make-or-break. It’s a golden opportunity to boost awareness, wow guests, and […]
2024 Emerging Video Trends on Social Media
Pending TikTok legislation, the growing audiences for Instagram Reels and YouTube Shorts, and ever-changing algorithms—the world of social video content never stops […]
Handle With Care: A Guide To Managing Guest Relations on Social
In a dream world, we’d live in a hospitality realm where only appreciative guests exist. They’d only write glowing, five-star reviews, leave […]
Five Strategies to Grow Your Instagram Audience
Instagram followers are more than just numbers—they’re a testament to a hospitality business’s reputation and trustworthiness. A large audience enhances your reputation […]
Love It or Leave It: Current Trends We Love & Hate
It’s summer 2014. The #ALSIceBucketChallenge has gripped the social media world and you’re seeing videos left and right of eager participants dumping […]