What High-Spending Hotel Guests Really Want in 2025
Stop Trying to Impress Them with Square Footage A bigger suite. A complimentary bottle. An ocean view. Sounds luxe, right? But for […]
How to Stop Losing High-Value Bookings Between Devices
Mobile Traffic Is Up. So Why Are Your Bookings Down? Luxury travelers scroll, swipe, and save on mobile. But when it’s time […]
How to Increase Direct Bookings by Marketing to Both Luxury Planners and Last-Minute Guests
The Blind Spot: You’re Marketing to Just Half the Guest Let’s talk about a quiet killer of luxury hotel conversion rates: single-track […]
Luxury Guests Are Booking Direct—So Why Are You Still Losing Them?
They Click. They Linger. Then They Leave. Your guest made it all the way to your website. You won. Or did you? […]
Is Your Hotel’s Marketing Team Doing Too Much—and Getting Too Little?
Your Team Is Drowning in Data, Not Delivering on Revenue One day it’s paid media reports. The next, it’s reconciling OTA dashboards, […]
How to Stop OTA Leakage and Reclaim Your Most Profitable Guests
You’re Paying to Acquire Guests You Already Had Your guest searched for your name. Clicked your ad. Browsed your website. And then? […]
How to Fix Fragmented Hotel Tech & What’s at Stake
Your Tech Stack Isn’t Helping You—It’s Holding You Back Ask any GM or revenue leader what tools they use to run the […]
Influencers, Agencies, and ROI: What’s Really Driving Your Hotel’s Engagement?
Gorgeous Content. Sky-High Followers. Zero Bookings. You hired the agency. They brought the influencer. The reel went viral. And yet, your bookings […]
Are AI Bots Costing You Bookings?
They Know When It’s Not You You might think AI is saving your team time. Your guest thinks it sounds like you’re […]
How to Align Hotel Marketing, Revenue, and Distribution for More Direct Bookings
You’re Not Losing Bookings Because of Bad Campaigns Your rates are competitive. Your social is firing. But you’re still missing revenue goals. […]
Gen Z Booking Habits Hotels Can’t Ignore
The new guest—the Gen Z traveler—isn’t just searching for comfort; they’re looking for connection. And for independent hotels without the backing of […]
The Hotelier’s Guide to Not Getting Cancelled Online
The silent killer of bookings? Your message inbox. You might have the infinity pool. The bespoke spa treatments. The rooftop views that […]