Pending TikTok legislation, the growing audiences for Instagram Reels and YouTube Shorts, and ever-changing algorithms—the world of social video content never stops evolving. With that in mind, it’s important to stay on top of emerging trends to keep your content fresh, engaging, and appealing to new audiences.
Whether you’re a thought leader in the hospitality industry, a social media manager, or a content creator, here are six trends to help your social feed grab people’s attention in 2024 and beyond:
POV
Allow users to see the world through your eyes. POV (Point of View) videos offer a slice of life from wherever you are. With the ability to “look around,” these videos put viewers directly where all the action is. Whether it’s waking up to breakfast in bed with a stunning ocean view or sinking a putt on a picturesque golf green, the possibilities are endless with this relatable style, and the overlay text says it all: “POV”.
Collage Content
Jump cuts are key to this style. Basically, these quick-paced video collages allow content creators to showcase many experiences in one quick video. Set to music, the user will follow along and see almost everything you have to offer in about 30 seconds. Think about it as sunrise yoga, a bountiful brunch, afternoon tennis, a romantic dinner, and a captivating night-sky view all in one video. It’s packed to the brim with visual content, and it’s oh-so-easy to digest.
Listicles
Back in 2006, BuzzFeed changed the online media landscape by publishing scores of the now-omnipresent listicle. This video trend brings the same idea to the video format, perfect for Instagram Reels, TikTok, and YouTube Shorts. Give your audience a guide to all your resort has to offer or the top five reasons to visit a certain destination. Listicles are the perfect opportunity to set an itinerary for travelers of all stripes.
Opposite Day
Check your calendar. It’s Opposite Day in the world of social media. This tongue-in-cheek trend showcases the “reasons not to visit” a travel destination. Basically, take any positive aspect you can offer and sarcastically portray it as a negative. An open-air shower “doesn’t even have a roof.” A remote hiking destination “doesn’t even have Wi-Fi.” And on and on.
It’s a great way to engage with your audience, showcase your property, and show that you don’t take yourselves too seriously. Additionally, this type of relatable content feels more authentic and tends to resonate more with your target audience than a more polished video. In contrast, if you only stick to more traditional videos, your target audience starts to think of you as too stuffy. So lighten up and give it a try.
“Details in Caption”
Why let the video do all the talking? When the images contain all the appeal, let the caption do the rest of the work. Simply adding “Details in Caption” as overlay text will direct your audience to all the pertinent information you’ve thoughtfully written up. It doesn’t bog down the video with too much text and cuts out the work of doing a voiceover. Plus, it’s great for engagement, prompting users to hit the like button and add a comment.
Trending Audio
TikTok has forever changed the way we engage with video content, and now all social platforms are following suit. Small-bite videos have been around since at least Vine, but TikTok’s real revolutionary concept was the ability to add “trending audio” directly in the app. Instagram now offers a similar feature so you can always hop on whatever is trending at the moment, from the latest Taylor Swift hit to original voiceovers from in-platform content creators.
Always Be Creative
If you want to stay ahead of the trend, remember that trends always change—and today, they change faster than ever. Stay up to date by following your competitors, looking for inspiring content creators, and consuming content you personally find engaging, of course. On top of that, the BCV newsletter keeps readers informed on the latest data, trends, and insights. All that said, the best way to stay relevant in the world of social media is to set the trend yourself. Find partners you can collaborate with, don’t be afraid to try new things, and always be creative.
