Strategic Partnership Yields Big Social Media Results: JW Marriott Tucson & Visit Tucson CVB
To grow the resort’s Instagram followers, reach a new local audience, strengthen its partnership with Visit Tucson CVB, and promote the hotel’s “Trails & Tranquility” package, we launched a campaign leveraging successful strategies from similar initiatives. We aimed to enhance the resort’s online presence and build awareness of its unique offerings.
WHAT WE SAW
- 45K
Video Plays
- 26K
Accounts Reached (86.9% Non-followers)
- 12K
Total Real Interactions
- 1,300+
New Followers
Testimonial
"We're thrilled with the success of our 'Trails and Tranquility' giveaway! We grew our Instagram account by over 1,300 followers and engaged deeply with the local community. Impressively, 86.9% of our total reach were non-followers, showcasing our ability to attract a new audience. Our collaboration with Visit Tucson was seamless, and our strategic use of video content ensured we reached as many people as possible."
Daniel Padilla | Director of Sales & Marketing | JW Marriott
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