Webinar

Social & CTV: The Secret to Boosting Hospitality Business in 2023

5.16.2023
12 PM CDT
webinar hero

What To Expect

In today's digital world, social media and connected TV (CTV) are two major players in the advertising landscape. In this webinar, we will explore the crucial role that social media can play in crafting an effective CTV strategy.

Our experts will dive into everything you need to know about CTV including what it is and how to approach it creatively and from a paid perspective. Then we'll explore how social media can inform and shape your CTV strategy by leveraging content development strategies that consider people's emotions, authenticity, relatability to drive connections. We'll showcase some unique editing techniques that work well on social media and can be transferred to CTV to increase exposure and boost business. Additionally, we will provide industry examples that demonstrate how social media and CTV can work together to create a powerful advertising campaign.

Topics We'll Dive Into

  • Understanding the Ins & Outs of CTV
  • Creative & Paid Approach to Content
  • the Connection Between Social & CTV
  • Industry Examples

Meet the Speakers

Carol Casanova
team

Carol Casanova

Director, Global Marketing & Communications

Aamina Khan
team

Aamina Khan

Senior Paid Media Associate

David Pico
team

David Pico

Director of Paid Media

The breakdown with BCV

Join us for our exclusive webinar series, The Breakdown with BCV, where we hone in on specific areas of social media with some of our experts.

Webinar header image
webinar

May 16, 2023

Social & CTV: The Secret to Boosting Hospitality Business in 2023

Webinar header image
webinar

December 13, 2022

All Strategies Considered

Webinar header image
webinar

June 13, 2022

Designing a Successful Paid Media Strategy for Hotels

Check back for more information on future webinars.

Related Content

Related content header image
webinar

2023-05-17

Social & CTV: The Secret to Boosting Hospitality Business in 2023

Related content header image
webinar

2022-12-20

All Strategies Considered

Related content header image
webinar

2022-10-19

Making the Most of Social Media Trends for Hospitality