Case Study

How A/B Testing Led to More Web Traffic

What To Expect

With the pandemic still taking a toll on tourism and impacting traveler preferences, The Ritz-Carlton Bacara, Santa Barbara wanted to maintain a strong position by providing activities and offerings for various traveler types. Understanding this objective, BCV proposed the Bacara-by-Day campaign: an effort to highlight activities that would appeal to different audience segments while staying true to the hotel’s unique brand—all with safety at the top of mind.


  • 48K

    Unique Users Reached

  • 215K

    Video Views

  • 11.6K

    Website Clicks

  • $0.30


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