In preparation for the summer season, this 5-star resort sought to generate heightened awareness of its popular Lake Club offering. The goal was to inspire potential travelers and drive interest in the luxurious amenities and experiences offered by the Lake Club.
Recognizing the potential impact of social media, the hotel collaborated with a social media agency to craft a targeted campaign that would resonate with the audience and drive marketing qualified leads.
A renowned luxury hotel in the heart of Beverly Hills, sought a transformation of their social media presence. Initially entrusting a local PR agency, the hotel recognized the need for a specialist in social media marketing. They aimed to amplify their online visibility, storytelling and guest engagement while also enhancing their return on investment (ROI).
In 2022, Sedona began to see tourism take a dip following the pandemic boom. With this in mind, Orchards Inn needed a campaign that could reinvigorate interest in the destination, particularly during its shoulder season. Thus, the Seizing Sedona campaign was designed to appeal to the summer adventurer in all of us.
How to leverage trending design
The importance of a custom hashtag
Blending various social features together seamlessly
Hyatt Regency Westlake is a Mediterranean-style hotel appealing to transient, modern travelers visiting Southern California. With stagnant paid social return, Hyatt Regency Westlake turned to BCV to increase ROI, specifically for mid-week stays at their property.
With the pandemic still taking a toll on tourism and impacting traveler preferences, The Ritz-Carlton Bacara, Santa Barbara wanted to maintain a strong position by providing activities and offerings for various traveler types. Understanding this objective, BCV proposed the Bacara-by-Day campaign: an effort to highlight activities that would appeal to different audience segments while staying true to the hotel’s unique brand—all with safety at the top of mind.
Salishan Coastal Lodge—located a few hours outside of Portland, Oregon—is nestled between the beach and the bluffs of the Oregon Coast. Looking to jump start consideration and occupancy for 2021, Salishan Coastal Lodge engaged BCV to appeal to a variety of traveler segments with interactive and engaging advertising.
