As a result of the pandemic, expansive, open-air wedding venues overtook the wedding market as a coveted location. Sitting in an urban market that relied heavily on special event and group business, The Ritz-Carlton, Cleveland leveraged social media to position themselves as a top wedding venue among couples.
In conjunction with the 2022 summer season, Cambria Hotels launched “Taste the Destination,” an initiative that emphasized Cambria’s bar-forward hallmark experience.
Cambria’s Certified Cicerone & Mixologist, Zach O’Haire, was tasked with curating unique, destination-focused interpretations of the Cambria Margarita, inspired by six gem properties and their surrounding cities.
These popular destinations spanned coast to coast and included: Austin, New Orleans, For Lauderdale, Los Angeles, Washington DC, and Louisville.
Brand connectivity through different mediums
Creative ways to customize content for higher engagement
The benefit of using motion in social media design
Utilizing social media as a PR extension
The Ritz-Carlton, Denver is one of the most sophisticated urban hotels in the Mile High city. With goals of increasing awareness around the hotel’s unique programming and amenities along with gaining a larger share of voice among competitors, BCV got to work building a strategy that would bolster The Ritz-Carlton, Denver’s social media presence.
