CHANGING HOW HOSPITALITY DOES SOCIAL
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Four Seasons offers a deep and rich luxury experience through their brand identity of fostering connections to people and place, celebrating character and personality, and cultivating craftsmanship and mastery. Weaving this brand identity into its social media presence has been an extremely important goal for Four Seasons Hotel Washington, DC and they tasked BCV with bringing this to life. The Character of the City, The Craftsmanship of Four Seasons campaign was developed to showcase the brand’s identity and share the unique stories of Four Seasons Hotel Washington, DC and its exceptional team.

What To Expect

As one of the Disney-area’s most anticipated new hotels, JW Marriott Bonnet Creek was thrilled to open its doors to the Orlando market. Promising a unique & family-focused experience, the JW Marriott Bonnet Creek easily set itself apart from the competition with features like a rock climbing wall, kids conservatory and the first ever, JW Marriott family suites.

What To Expect

As one of Savannah’s most sought after boutique hotels, Mansion on Forsyth Park blends serenity and southern charm. Embarking on a transition to establish themselves as an independent brand, the Mansion on Forsyth Park tapped BCV to garner awareness of their new identity while simultaneously driving bookings among travelers.

Identifying A Social Media Audience That Converts

The Jewel, located in the heart of Manhattan, is an urban adventurers’ dream. Designed for the explorer, The Jewel offers an opportunity for travelers to immerse themselves in the culture and excitement of New York City with the comfort of knowing there’s a safe haven to rest at the end of a long day. In an effort to drum up consideration and drive conversion, The Jewel worked with BCV on a content strategy that would illicit reactions from the social media community.

What You’ll Learn:

  • Effective Audience Targeting Optimizations

  • Approach for Driving a 49:1 ROAS

  • Maximizing Return Based on Ad Objective

  • A/B Test Strategies

What To Expect

In August, Hyatt launched a travel campaign unique to the Florida market with goals focused on increasing end-of summer travel to the Sunshine State. With a variety of locations and activities for every traveler segment, Florida was an ideal destination for this campaign. So, Hyatt partnered with BCV to drive exposure and bookings for this three-month effort.